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A Short Note on Disaster Recovery Marketing

When UP-AIT held a forum on tourism disaster risk management a few weeks before the Visayas earthquake, one of the most effective disaster recovery marketing strategies that came out in past studies on actual events was to use prominent personalities to help market a destination and revive its tourism industry. 

With this information, there is no need to waste time, money, other resources and brain juices trying to come up with trial and error ideas for tourism rehabilitation. 

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