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How Our DOT Officials Test the Marketing Stuff


Got to pass by the DOT bldg. a feews ago ang I was lucky to witness how the DOT (Department of Tourism) officials literally test the products they are going to showcase to the whole world.

This time, they're bringing the bubble guy to Europe and make his craft into an attraction and part of the Philippine booth in a major travel trade fair there. For those of you who never had any orientation on the gimmicks done in tourism events, this could look like really, really strange. But that's creative marketing for you, guys.

That's DOT Undersecretary Eduardo Jarque and PCVC's Susan del Mundo inside the giant bubble.

Let's just wish them goodluck!

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